With the ever changing economic conditions in the Arab Republic of Egypt, and the continual increase in prices, coupled with the tough competition being faced by foreign competition from the Far East, particularly the Chinese Republic, HEDO Group decided to re-engineer its business on both a strategic and operational level, and commence on the road of multinational activity by manufacturing their own products, under their own brand name, HEDO, overseas in China.
UEII, was the engine company behind the whole operation of setting up the foreign offices, preparing the required staff, gathering the designs with the required specifications for the various product types. And finally in 2003, the Hedo Group International Shanghai Office in China was formed for HEDO Group products.
The main tasks of this office are as follows:
Confirm correct sourcing;
Prepare designs & follow up all technical data with manufacturers;
Deliver products to required destinations that are:
Source: HEDO International
The Hedo Group International Shanghai Office in China is also used as a base whereupon HEDO International is manufacturing its Group products under the HEDO brand name, and is used as a base for continuous training for the fleet of welders and engineers who are dealing with the Group's products.
UEG HEDO Prague s.r.o., Prague, Czech Republic
The next international office that followed suit was the UEG HEDO Prague office that was established in the Czech Republic . This office was established early in 2005 in order to better serve the European market be geographically closer, hence making cost savings with respect to freight charges and time (a very critical factor) from the Shanghai office. In addition, being actually present in the Western hemisphere will enable HEDO Group to ascertain a closer feel on their level of demand.
The site in Prague includes a fully fledged HEDO office facility in addition to a warehouse that is used to store the required products. The main target export destinations of UEG HEDO Prague s.r.o. are:
Russia & Eastern Europe (Ukrania, Lituania)
South American countries ( New Mexico , Ecuador )
The key to development and management of a successful marketing effort lies in understanding the nature of the market to be served and the behaviour of the products within that market. As such the presence of a warehouse enables UEG HEDO Prague to store various types of products, allowing them to deal with different trading companies, particularly customers whom are interested in mixed-product deliveries; be it full containers or in small size orders – a market segment that was previously closed to HEDO Group.
HEDO Group International FZCO ( Dubai )
The newest addition to the international offices is HEDO Group International FZCO ( Dubai ), an international office that HEDO Group has set up in Dubai in the Jebel Ali Free Zone under registration no. 01311 as a Free Zone Company with a Limited Liability ( 29/1/2005 ) – working capital of one million Dhs.
Dubai was chosen as a location to act as the center of HEDO Group's activities in the Gulf, Middle East and also to venture out into the African nation – a total of nearly 60 countries in all. The current site of HEDO Group International FZCO includes a rented office and warehouse – 650 m2, only a temporary basis, with the intention of acquiring a piece of land, 9,900 m2, also located in Jebel Ali, on which HEDO Group intends to build its permanent warehouse and administration offices (400 m2).